The renowned beauty brand endorsed by Hailey Bieber has officially made its way to the UK market-this article presents an unbiased review of its top-selling products.
In the bustling world of beauty product launches, one brand has stood out for its commitment to inclusivity and sensitivity – Tower 28. Founded by Amy Liu, who hails from Asian heritage, Tower 28 was created to break the mold of traditional beach-inspired beauty and provide a safe space for people of all skin tones, types, and beauty philosophies.
Amy Liu, who has dealt with eczema for a long time, launched Tower 28 to address the lack of suitable makeup for sensitive skin. The brand's products are designed with care, ensuring they are gentle and nourishing for those with sensitive skin.
One of the standout products from Tower 28 is the SOS Daily Rescue Facial Spray, which the reviewer discovered in 2022. This spray, infused with hyaluronic acid and ceramides, helps reinforce the skin barrier and delivers lasting hydration. For the reviewer, it has become a go-to product for managing rosacea flare-ups and soothing skin irritation.
The brand's makeup line is equally impressive. The blurring setting powder offers a soft-matte finish, is safe for sensitive skin, and is talc-free. The cream blush doubles as a lip tint and glides smoothly onto the skin. The concealer is enriched with skincare ingredients such as cica, lysine, and hyaluronic acid.
Tower 28's lip gloss-lip oil hybrid offers a high-shine, glass-like finish without a sticky feel, and is infused with nourishing oils. The cream blush and lip gloss are often spotted in beauty videos featuring Hailey Bieber.
The brand's lengthening and volumizing mascara is suitable for sensitive eyes and features a triple-wave wand. Meanwhile, the hypochlorous acid spray is formulated to soothe and purify stressed-out skin, reducing redness and irritation.
As a beauty reviewer, the constant stream of new product launches can be overwhelming. But Tower 28 is a brand that the reviewer actively looks forward to, not just for its inclusive and sensitive approach, but also for its high-quality, effective products.
Celebrities such as Hailey Bieber and Olivia Rodrigo are known fans of the brand, further solidifying its place in the beauty industry. With its commitment to inclusivity, sensitivity, and effective products, Tower 28 is a brand worth watching.
As the brand continues to grow, the reviewer eagerly awaits the UK launch of Tower 28, hoping to continue enjoying the benefits of its thoughtfully crafted products.
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