Sleep Cycle expands its reach in China, offering its service to more than 100 million new Huawei users
Sleep Cycle, a globally renowned sleep tracking app, has made a significant stride in the Chinese market by partnering with Huawei, the leading smartphone manufacturer in China. This move comes at a time when Huawei has surpassed Apple in global wrist-worn device shipments, holding over 20% market share [1].
The integration with Huawei's ecosystem opens up access to tens of millions of users equipped with Huawei's smart wearables and health apps. These devices offer personalized sleep tracking and improvement plans [3]. Huawei's strategy of building a comprehensive health ecosystem, leveraging its Health App, AI-driven personalized coaching, and social features, creates a highly engaged user base that benefits apps like Sleep Cycle when available on Huawei's platform [2][3].
Moreover, Huawei's strong government support and subsidy policies since early 2025 have boosted consumer purchases of related products, further expanding the potential user base for integrated health apps like Sleep Cycle in China [1]. This partnership taps into the large, rapidly growing market of users interested in health and sleep monitoring, effectively increasing Sleep Cycle's reach in one of the world's largest smartphone and wearable device markets.
Sleep Cycle, already popular in China with high user engagement, offers features that help users fall asleep more easily, track and analyze sleep during the night, wake the user in a light sleep phase, and provide insight into how sleep quality can be improved. Since its launch in 2009, over two billion nights of sleep data have been analyzed by Sleep Cycle [4].
The app's mission is to improve global health by empowering people to sleep better. It contributes to research and reporting on sleep worldwide and has been downloaded by millions of daily active users in more than 150 countries [5]. Sleep Cycle is listed on Nasdaq Stockholm under the ticker SLEEP [6].
For media inquiries, contact Per Andersson (CFO and Head of Investor Relations) at [email protected] or 46 70 939 5327, and Malin Abrahamsson (Head of PR) at [email protected] or 46 73 972 6424.
[1] Statista: Huawei surpasses Apple in global wrist-worn device shipments [2] Huawei Developer: Huawei Health App [3] Huawei Developer: Huawei Health Kit [4] Sleep Cycle: About us [5] Sleep Cycle: Our mission [6] Nasdaq Stockholm: Sleep Cycle
- The strategic alliance between Sleep Cycle and Huawei, a leading smartphone manufacturer in China, expands Sleep Cycle's reach to millions of users, utilizing Huawei's health apps and smart wearables, which incorporate sleep tracking and improvement facilities, as part of their comprehensive health ecosystem.
- With the integration into Huawei's platform, Sleep Cycle benefits from the rapid growth of the market interested in sleep and health monitoring in China, where government support and subsidy policies have boosted consumer purchases of related devices since early 2025.
- The partnership between Sleep Cycle and Huawei aligns with Sleep Cycle's mission to enhance global health, as the app is designed to empower users to sleep better by improving sleep quality, and has been popular in China with high user engagement since its launch in 2009, with over two billion nights of sleep data analyzed.
