maleup Launches Innovative Chia Seed Sunscreen Stick on 'Die Höhle der Löwen'
maleup, a pioneering company, has introduced an innovative sunscreen stick infused with chia seeds on the popular TV show 'Die Höhle der Löwen' in its 16th season, broadcast around September 2024. This product aligns with the growing consumer demand for eco-friendly and multi-benefit sun protection.
maleup's sunscreen stick stands out with its chia seed extract, certified natural by ISO 16128 with a 99.4% natural origin and free from parabens. Chia seeds, known as a superfood, bring antioxidant, anti-inflammatory, and hydrating properties to the product. This responds to the increasing importance of health and well-being in the sun protection sector, with 33% of UK consumers prioritising added skin benefits.
The solar product market is evolving, with consumers seeking transparency and sustainability. maleup's waterless formula, packaged in a stick form, caters to these demands. The lack of natural and eco-friendly sunscreen products presents an opportunity for innovation, and eco-brands are growing in this sector.
maleup's chia seed sunscreen stick, presented on 'Die Höhle der Löwen', is a testament to the company's commitment to innovation and sustainability. By incorporating chia seed extract, the product offers multi-level protection and added skin benefits, appealing to health-conscious consumers. Its waterless formula and eco-friendly packaging align with the growing consumer sensitivities towards the environment.
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