Huawei users in China gain access to Sleep Cycle app, expanding its user base beyond 100 million marks
Sleep Cycle Expands in China: A Leap Towards Global Health
Sleep Cycle, the popular sleep tracking app, has made a significant stride in its global expansion by entering the Chinese market. The app, now available on Huawei devices, is accessible in AppGallery, in addition to Apple devices. This move expands Sleep Cycle's potential user base by over 100 million, making it one of the most widely used sleep tracking applications worldwide.
Listed on Nasdaq Stockholm under the ticker SLEEP, Sleep Cycle has been analysing over two billion nights of sleep data in more than 150 countries. The company's mission to improve global health by empowering people to sleep better is now reaching a large and growing market in China.
Sleep Cycle's CEO, Carl Johan Hederoth, is confident that this move will significantly increase the company's reach. He believes that the growing consumer demand for wellness and preventive healthcare, coupled with initiatives to promote better sleep hygiene, will drive the demand for Sleep Cycle's services.
The app's success in China is primarily due to strategic partnerships with wearable manufacturers and regional localization efforts, including multi-language support tailored for the Asia-Pacific market. This approach has significantly boosted its active user base by approximately 30% as of 2023, contributing to robust market growth in the region.
Sleep Cycle's user base and subscription revenue have seen a considerable increase, reflecting broader trends in the growing sleep app market. The Asia-Pacific region, especially China, is identified as the fastest-growing market area for sleep monitoring apps due to rising smartphone penetration, increasing disposable incomes, and growing health awareness.
The app helps users fall asleep more easily, track and analyse sleep during the night, wake in a light sleep phase, and provides insight into how sleep quality can be improved. With a high level of user engagement, Sleep Cycle is an appreciated product, making it one of the world's most comprehensive sources for statistics on sleep.
For press enquiries, Malin Abrahamsson, the Head of PR at Sleep Cycle, can be contacted at press@our website or 46 73 972 6424. Per Andersson, the CFO and Head of Investor Relations, can be contacted at per.andersson@our website or 46 70 939 5327.
The launch on Huawei in China is a testament to Sleep Cycle's commitment to making sleep better for people worldwide. With Huawei being one of the largest phone manufacturers in China, this move is expected to significantly increase the company's reach and impact.
The expansion of Sleep Cycle in China, marked by its availability on Huawei devices and AppGallery, boosts the app's potential user base, positioning it as one of the most widely-used sleep tracking applications globally. This step underscores Sleep Cycle's mission to enhance global health and wellness, particularly through sleep improvement, by leveraging the growing demand for wellness and preventive healthcare in China.
Sleep Cycle's comprehensive sleep monitoring app, which aids users in improving sleep quality, has seen a rise in active user base in China due to strategic partnerships with gadget manufacturers and localization efforts, including multi-language support for the Asia-Pacific market. This growth reflects broader trends in the expanding sleep app market, particularly in the Asia-Pacific region, where smartphone penetration, disposable incomes, and health awareness are on the rise.
Leveraging technology, Sleep Cycle's smartphone app offers features such as sleep tracking, sleep analysis, and personalized insights for improving sleep quality. As the company continues to forge partnerships, especially with leading smartphone manufacturers like Huawei, Sleep Cycle's reach and impact in promoting better health and wellness can be expected to grow exponentially.
