Highlighting Legacy Giving Program by The Foundation for Housing, titled "The Move-In", featuring the work of Rosa Paris.
The Foundation for Housing, a long-standing advocate for sustainable solutions in housing, has joined forces with creative agency Rosa Paris to launch an impactful campaign called "The Move-In." This initiative aims to increase understanding of legacy giving in philanthropy and foster awareness and action around planned giving.
The campaign spans various platforms, including television, video-on-demand, cinema, digital platforms, and social media, with complementary print executions. Rosa Paris, known for producing emotionally resonant and socially relevant work, has employed a striking storytelling approach in "The Move-In."
"The Move-In" is a cinematic short film that follows a family rediscovering stability and dignity after moving into a home made possible by a donor's legacy gift. Vincent René Lortie directed the film, with Balthazar Lab handling the cinematography.
Through its partnership with Rosa Paris, the Foundation for Housing delivers a message that reflects its commitment to fighting inadequate housing and promoting dignified living conditions. Together, they invite individuals to make a lasting difference in the lives of others.
Rosa Paris has a history of reflecting the values of its partners in its work. The agency's mission with "The Move-In" campaign is to transcend traditional philanthropy and deliver a message of generosity that inspires viewers to watch until the end to see the transformative impact of legacy giving.
The film underscores the profound role housing plays in enabling work, safety, social bonds, and the restoration of hope. The Foundation for Housing continues to provide support to those most in need through direct initiatives, partnerships, and advocacy.
The "The Move-In" campaign launched in early August and will run until mid-September. The Foundation for Housing encourages the public to take part in sustainable solutions and make a difference in the lives of others through this powerful campaign.
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