Sizzling Ahead: Summer 2025 Fads - Sunscreen Frenzy and the Infamous Pornstar Cocktail
Sunscreen demand surges and Pornstar cocktail becomes fashionable summer habits? - Has the summer fashion statement been set?
Hey there, summer lovers! As we brace ourselves for what could potentially be one of the driest, hottest summers on record, let's discuss the anticipated trends of 2025. Will the Pornstar Martini claim the throne as the drink of the season? And what about the ice cream scene? Buckle up, because we're diving into the scoop on all things summer!
Pornstar Martini: Contender for the Crown?
Originating from London (also known as the Maverick Martini or Passion Fruit Martini), this daring concoction of vodka, passion fruit liqueur, vanilla syrup, and champagne (or prosecco) is stirring up quite the buzz. The appellation originates from Douglas Ankrah, its creator, who once envisioned a porn star ordering this cocktail in a bar.
Nils Wrage, a mixology expert and editor-in-chief, outlines the reasons why this drink could very well be the talk of the season. With its edgy name and palate-pleasing taste, it's a natural fit for today's vibe. Even though the Espresso Martini has had its moment, Wrage suggests that this could be the Pornstar Martini's year, at least in the German-speaking world. Globally, the trend has been catching on for quite some time now, with the drink frequently finding its way onto people's "most googled cocktails" lists.
Ice Cream: A Spicy, Sweet Affair
When it comes to ice cream, raspberry with pink pepper has been declared the flavor of the year by Uniteis, the association of Italian gelato makers in Germany. The sweet and spicy combination is known as "Strauss," in honor of the iconic waltz king, Johann Strauss, who was born 200 years ago this year.
To combat the ongoing issue of lactose intolerance and combat the relentless heat, raspberry ice cream has become a tried-and-true summer favorite. Ferrero, on the other hand, is advocating for peach. Their novelty this season is the Raffaello Triple Experience Peach Dream: coconut ice cream with peach sauce, enclosed in a peach-flavored shell with coconut flakes.
Sumptuous Summer Treats
For those who crave a bit of a different ice cream experience, the trend of eating ice cream in a brioche bun continues to grow. This Italian ice cream specialty is now available in German ice cream shops. To enjoy, simply bite right in!
Slather Up - Suncare is Everything
Generation SPF might be a slight exaggeration, but it's no secret that young people are increasingly prioritizing sun protection. With fears of skin aging at an all-time high, consumers are applying SPF 30 (or higher) liberally, and some even prefer to stay indoors when the sun is shining. The worldwide sun protection product market is projected to reach an impressive $15.5 billion this year, with growth predicted to exceed $22 billion by 2032.
Sunglasses: Bold and Brash
When it comes to sunglasses, styles like aviators, wayfarers, cat-eye, butterfly, oval, round, square, and more are already seen everywhere. But this summer, eye-catching ski or mask-style glasses with vibrant lenses are the trend, as exemplified by rapper Ski Aggu's choice. Biker-style glasses, like those from Oakley, also continue to hold appeal, blurring the lines between fashion and sportiness.
High-Fashion Shorts
In the world of shorts, men are started wearing swim trunks as everyday wear, similar to the trend of sporting tank tops. Whilst food trends come and go, the demand for the Baller Swimshorts from Ché remains strong, as evidenced by Saxon Ratliff's stylish wear in the popular vacation series "The White Lotus." For women, denim Bermuda shorts are the must-have for the summer, according to Vogue.
Grilling Trends
Traditional German grilling typically involved sausages and beer, but times are changing. As people's palates evolve, chicken, grilled cheese, and alcohol-free beer are making their way onto the grill. Although calls for a "meat turnaround" continue to surface, the shift away from pork seems permanent.
Transit Trends
Driverless cars and electric scooters could be the future, but in the meantime, the German Association of the Automotive Industry suggests that convertibles (cabriolets) are on the decline. With eco-friendly vehicles and SUVs gaining popularity, cabriolets are considered a luxury and a symbol of wealth that may not appeal to everyone. Nevertheless, this trend may persist in wealthy hotspots such as Sylt and Tegernsee.
What's Out of Style?
From New York hipsters to German suburbanites, the trend of waiting in long lines for overpriced food has become a laughingstock, as satirized by Saturday Night Live. Even in German cities, people express confusion and bewilderment at the phenomenon of painfully expensive and trendy food items.
That sums up the key trends for the summer of 2025! Stay tuned for more updates, as this season is bound to bring a wave of surprises!
Keywords:
- Ice cream
- Summer trend
- Germany
- Johann Strauss
- Berlin
- Sunscreen
- US dollar
- London
- TikTok
- Lick
- Chef
- Architecture
- Music
- Ferrero International S.A.
- Nutella
- Raffaello
- Shorts
- Grill
- Convertible
Bonus Insights:
For the summer of 2025 in Germany, events like Gelato Week Germany showcased unique and experimental ice cream flavors from over 200 artisanal ice cream shops across the country. Some popular flavors included:
- Cardamom and milk with pistachios at Kulfi
- Halva Cheesecake at Berlin Homemade Icecream
- Cinnamon with cinnamon roll pieces at Gimme Gelato BRLO
- Almond and sour cherry at Gimme Gelato Jules B-Part
- Cucumber, mint and lime sorbet at KiezEis
These flavors displayed a mix of traditional and innovative ingredients, indicating the creative approach to ice cream in Germany during this period. Gelato Week also offered these special flavors at an affordable price of €1.50 each, fostering a sense of community engagement.
- As the pursuit of sun protection grows amongst young people, the worldwide market for sun protection products is expected to reach $15.5 billion this year, with a predicted growth to exceed $22 billion by 2032.
- In the realm of fashion, denim Bermuda shorts are the must-have for women this summer, while men continue to wear swim trunks as everyday wear, a trend popularized by the character Saxon Ratliff from the series "The White Lotus."
- The science of ice cream has been making strides in Germany, as seen in Gelato Week Germany where over 200 artisanal ice cream shops showcased unique flavors such as cucumber, mint, and lime sorbet, and almond and sour cherry ice cream.
