Generali and Vitality strengthen partnership ahead of schedule.
Generali Vitality Expands Across Europe, With Italy and Other Countries on the Horizon
Generali, a leading global insurance group based in Milan, has been expanding its health and wellness program, Generali Vitality, across various European markets. The program, launched in 2016, has already been successful in Germany, France, Austria, and Spain, and is now available across Spain.
The Generali Vitality program, offered in partnership with the Vitality Group, rewards customers for taking steps towards a healthier lifestyle. Customers can earn points for activities such as regular exercise, health screenings, and healthy eating, which can be redeemed for rewards like discounts on insurance premiums, gym memberships, and more.
The program has been available in combination with certain insurance products from Generali Deutschland since 2015. In 2022, the program will launch in Poland and the Czech Republic, marking its expansion into Central and Eastern Europe. However, the exact launch dates for these countries have not been announced yet.
In addition to the health and wellness benefits, the Spanish and Italian versions of the Generali Vitality program include a 'solidarity' component. Customers can donate their earned rewards to the 'Human Safety Net' initiative, which aims to improve the lives of people in vulnerable situations.
Generali has renewed its partnership with the Vitality Group for another seven years, demonstrating its commitment to promoting health and wellness among its customers. For those interested in the expansion plans of Generali Vitality in Europe, particularly in Italy, Czech Republic, and Poland, it is recommended to visit Generali’s official press site or contact their corporate communications for the most accurate and up-to-date information.
[1] Generali Press Release - [Link to Generali Press Release] [2] Generali Financial Results - [Link to Generali Financial Results]
- The Generali Vitality program, a joint venture between Generali and the Vitality Group, not only rewards customers for promoting health and wellness practices through activities like fitness and exercise, but also has a 'solidarity' component, where customers can donate their earned rewards to the 'Human Safety Net' initiative, which focuses on helping vulnerable individuals.
- In line with its expansion across Europe, Generali Vitality, initially launched in 2016, has been successful in Germany, France, Austria, Spain, and Italy, with plans to introduce the program in Poland and the Czech Republic in 2022.
- Apart from insurance products, Generali Vitality participants can also enjoy benefits such as discounts on fitness-and-exercise facilities and health-and-wellness services, as well as financial rewards like lower insurance premiums.
