Fundraising Campaign Targets Menstrual Equity: 'Mother Bitchmas' Initiative Battles Period Poverty
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graphic designer duo, Public Inc., is shaking things up this holiday season by giving Santa's grumpy counterpart, Krampus, a makeover. Enter Crampus, the fiercely feminist period hero, handing out menstrual products to those stricken by period poverty.
Research conducted by Toronto-based Public Inc. and YouGov reveals that over a third of menstruating individuals in the U.S. and Canada have struggled to afford menstrual products. In some instances, people have had to make the tough decision between essentials like food and menstrual care items.
The attention-grabbing "Deck the Stalls" campaign sheds light on this "solvable crisis" with a film featuring Crampus, an eccentric truth-teller adorned in fabulous attire, complete with sparkling horns. Crampus, the Period Santa and Mother Bitchmas, is on a mission to help those in need.
Menstrual product campaigns often focus on increasing access to these essentials for those who cannot afford them in public spaces such as schools and restrooms. These initiatives aim to lessen the stigma and ensure everyone has access to hygiene essentials. For more details on the "Deck the Stalls" campaign, it's best to check the press releases or news articles from Public Inc. or YouGov. Often, such campaigns involve raising awareness, advocating for policy reform, or promoting the installation of free menstrual product dispensers in public facilities.
- Public Inc.'s graphic designer duo has given a fresh makeover to Krampus, renaming him Crampus, a fiercely feminist period hero who distributes sanitary products to those in need during the holiday season, specifically addressing period poverty.
- The research conducted by Public Inc. and YouGov reveals that a significant number of menstruating individuals, over a third, in the U.S. and Canada have struggled with affording menstrual products, leading to tough decisions between food and period care items.
- The attention-grabbing "Deck the Stalls" campaign, featuring Crampus, features an eccentric truth-teller adorned in fabulous health-and-wellness themed attire, complete with sparkling horns, aiming to help those in need and bring attention to this solvable crisis.
- Committed to women's health, the "Deck the Stalls" campaign sheds light on menstrual product accessibility and aims to lessen the stigma and ensure everyone has access to essential hygiene products in public spaces like schools and restrooms, promoting science-based health-and-wellness initiatives for all.
