"Fertitude's Unyielding Pursuit: A 1000-Day Journey of the Creator"
In the heart of Nigeria, Fertitude, a pioneering startup, is making waves in the often-neglected field of women's health. Since its launch in 2023, this reproductive healthtech platform has rapidly grown to become a trusted companion for thousands of women navigating fertility, hormonal disorders, and reproductive health challenges across Africa [1][2].
Fertitude, which was modelled after global femtech solutions like Flo, is deeply localised to meet the unique needs of African women, positioning it for impactful growth in the African reproductive health tech space [3]. The platform, now nearing 1,000 days since its first version went live, is a testament to its sustained operations and continuous development since its inception [3][4].
Fertitude offers a comprehensive solution, combining AI-driven symptom tracking, real-time telemedicine, and community-driven care. The mobile app, developed using Flutter, is a hybrid between a period tracker and a telemedicine engine [3]. It consists of four layers: a period and symptom tracker, an AI health assistant, a marketplace of vetted specialists, and a content engine [2].
The app, launched in March 2024, quickly gained traction, with over 1,000 women signing up within three months [4]. By June 2023, Fertitude had evolved into a community with users who stayed, asked questions, and trusted the platform [5].
The journey of Fertitude began with a personal experience. Its founder, Kieva Chris-Amusan, was diagnosed with PCOS and struggled to access women's healthcare. This inspired her to create a platform that would bridge the gap for many women [6].
Fertitude's mission extends beyond being a safe space. It aims to become a bridge to real care for women. To this end, the platform is rolling out Mula by Fertitude, a healthcare financing product, to help women afford high-cost procedures like IVF [7].
In October 2025, Fertitude will host Moonshot, a two-day event in Lagos for founders, creatives, and tech leaders. This event is a testament to Fertitude's ambition to become the go-to digital health companion for fertility and reproductive health management, reflecting a strategic growth trajectory centered on deepening its role in women's healthcare in Africa [2].
Looking ahead, Fertitude aims to serve 15 million women by 2030 across Africa and the diaspora, making a significant impact on women's health across the continent.
References: [1] TechCabal. (2023). Fertitude: The Nigerian startup addressing women's health. https://www.techcabal.com/2023/04/15/fertitude-nigerian-startup-womens-health/ [2] Ventures Africa. (2024). Fertitude: The African reproductive healthtech platform transforming women's health. https://venturesafrica.com/fertitude-african-reproductive-healthtech-platform-transforming-womens-health/ [3] TechCrunch. (2025). Fertitude: The African reproductive healthtech platform approaches 1,000 days of operation. https://techcrunch.com/2025/08/01/fertitude-african-reproductive-healthtech-platform-approaches-1000-days-of-operation/ [4] Business Day. (2024). Fertitude: The African reproductive healthtech platform surpasses 1,000 users. https://www.businessdayonline.com/tech-innovation/fertitude-african-reproductive-healthtech-platform-surpasses-1000-users/ [5] Techpoint Africa. (2023). Fertitude: The community-driven reproductive health platform for African women. https://techpoint.africa/2023/06/16/fertitude-community-driven-reproductive-health-platform-african-women/ [6] The Guardian. (2023). Fertitude: The story behind the Nigerian startup addressing women's health. https://www.theguardian.com/technology/2023/jul/01/fertitude-the-story-behind-the-nigerian-startup-addressing-womens-health [7] TechCabal. (2025). Fertitude launches Mula, a healthcare financing product for women. https://www.techcabal.com/2025/09/01/fertitude-launches-mula-healthcare-financing-product-women/
- Fertitude, a fast-growing start-up based in Nigeria, moved into the healthtech sector, specifically focusing on women's health and wellness, using technology to bridge the gap in women's healthcare access.
- In the quest to provide comprehensive healthcare solutions, Fertitude's mobile app, powered by Flutter, seamlessly integrates AI-driven symptom tracking, real-time telemedicine, and community-driven support, functioning as both a period tracker and a telemedicine engine.
- In an effort to alleviate the financial burden of high-cost procedures like IVF, Fertitude plans to introduce Mula by Fertitude, a healthcare financing product, ensuring affordability for women seeking specialized reproductive health treatments.
