Exploring Nature's Healing Powers: Toyota Pursues Research for Proving Its Benefits
In the serene surroundings of the Kumano Kodo trail in Wakayama Prefecture, Yuta Tomikawa finds himself immersed in the forest air, taking part in an intriguing experiment by Toyota. This research, dubbed "Toyota, Beyond Mobility," is not limited to carmaking, but aims to contribute to the company's broader goal of producing happiness for all.
Toyota's research delves into the power of nature, focusing on microorganisms found in forests. Nobuhiko Koga, president of Toyota's research unit, is particularly interested in the mysterious power of nature and its potential. The research topics extend to the hidden power of microorganisms, the changes that occur on human skin when humans relax in nature, and the power of natural "power spots" that may have healing and rejuvenating effects on people.
The research is not just an academic pursuit, but a practical one. It contributes to Toyota's carmaking and happiness production goals by fostering a deep connection between humans, biodiversity, and sustainable ecosystems. This connection, in turn, informs their product development and corporate philosophy aimed at harmony with nature and society.
At the Forest of Toyota, Toyota actively integrates environmental education and biodiversity awareness into its initiatives. Programs link food, living beings, and ecosystem balance to promote a society that lives in harmony with nature. This orientation supports the company’s broader goal to create cars and mobility solutions that respect environmental limits while enhancing human well-being and diverse societal inclusion.
Toyota's approach to "Producing Happiness" emphasizes nurturing creativity, human potential, and sustainability simultaneously. This reflects an entrepreneurial spirit that seeks new business challenges beyond automotive manufacturing while remaining grounded in ecological and social responsibility.
The research on the Kumano Kodo trail has already shown significant changes in Yuta Tomikawa's body when he relaxes in nature. The results indicate a positive impact on human vitality, which Toyota hopes to harness to contribute to their goal of producing happiness for all.
As Toyota continues to delve into the power of nature, they leave people eager for a rejuvenating walk in the great outdoors, fostering a deeper appreciation for the healing power of nature and its potential to enhance human well-being.
