Consumers Now Given Power to Report Deceptive Food Product Claims Through Mobile App and Online Portal by FSSAI
The Food Safety and Standards Authority of India (FSSAI) has taken a significant step towards ensuring compliance with food safety regulations by introducing a new digital utility. This initiative aims to create a more informed and health-conscious society, as well as promote transparency in the food industry.
The new digital utility, known as the Food Safety Connect app, allows consumers to report deceptive claims on food products. This innovative tool is available for download on both the Google Play Store and the Apple App Store, and was first published on May 1, 2025.
The app is built on existing regulations such as the Food Safety and Standards (Advertising and Claims) Regulations, 2018. Under these regulations, food claims must be truthful, clear, and backed by scientific evidence. The FSSAI's Advertisement and Claims Monitoring Committee ensures that food claims made through advertisements and on product labels meet these necessary standards.
With the Food Safety Connect app, consumers are now empowered to play an active role in maintaining food safety standards. The reporting process is straightforward and requires essential details such as images of the misleading label, the manufacturer's FSSAI registration number, and the e-commerce link if the product is sold online.
This initiative streamlines the process, allowing authorities to quickly gather evidence and address violations. The new digital utility aims to protect consumer rights and enhance food safety, aligning with FSSAI's ongoing efforts to ensure compliance with food safety regulations.
It's important to note that the responsible organization for introducing the digital utility is not explicitly mentioned in the provided search results. However, the initiative underscores FSSAI's commitment to promoting a safer and more transparent food environment.
Consumers are encouraged to download the Food Safety Connect app and use it to report any instances of false or misleading claims on food products. Together, we can work towards a healthier and safer food industry.
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