Canned Vegetable Juice Industry Forecast to Surpass USD 10.1 Billion by 2034, Expanding at a 7.1% Annual Growth Rate
The canned vegetable juice market is poised for significant growth in the coming years, with a projected compound annual growth rate (CAGR) of approximately 7.65% over the next several years. This growth rate surpasses that of fruit juice segments, driven by increasing consumer demand for low-sugar, nutrient-rich, and functional beverages.
The current market size for canned vegetable juice is smaller compared to the overall juice market, but the dynamics indicate a significant emerging opportunity for vegetable juices, especially in premium and health-focused segments. The market's size in exact dollar terms is not directly specified, but the broader juice market dynamics suggest a promising future for canned vegetable juices.
Key drivers for this market growth include rising health consciousness leading consumers to seek low-sugar and nutrient-dense beverages, increased preference for functional benefits such as antioxidant and digestive health properties found in vegetable juice blends, expanded retailer shelf space, and a shift in consumption trends favoring natural, clean-label, and additive-free products.
Tomato juice, with its nutritional benefits and versatility as both a drink and a culinary ingredient, dominates the canned vegetable juice market, accounting for 54.9% of total product share. Other popular choices include carrot, beet, and mixed vegetable juices.
The Asia-Pacific region leads the canned vegetable juice market, accounting for approximately 47.9% of the global market share and reaching a market value of USD 2.4 billion this year. The region's growth can be attributed to urban, hectic lifestyles, growing health awareness, plant-based diets, and the popularity of functional foods.
In the market, conventional juices are favored for their convenience, long shelf life, variety, and affordability. However, there is a growing trend towards healthier alternatives, boosting demand for vegetable-based juices.
Notable developments in the market include Ocean Spray's launch of its first-ever dessert-style juice: Strawberry Shortcake in February 2025, Campbell's introduction of a powdered V8 Energy Drink Mix in June 2025, and Welch's introduction of a new Zero Sugar juice line in both refrigerated and shelf-stable formats in August 2024.
Del Monte announced that nine of its JOYBA® Bubble Tea drinks received Upcycled Certified® status in May 2025, indicating a commitment to reducing food waste and promoting sustainable practices in the industry. The Kraft Heinz Company also pledged to eliminate all artificial FD&C colors from its U.S. products by the end of 2027.
Supermarkets and hypermarkets contribute 46.2% to canned vegetable juice sales, making them a significant player in the market. In 2024, supermarkets/hypermarkets led the By Distribution Channel segment of the Canned Vegetable Juice Market with a 46.2% share.
The growth of the canned vegetable juice market implies strong future potential as consumer preferences evolve toward healthier and functional beverage options. The market's continued growth and development will be influenced by factors such as health trends, consumer preferences, and industry innovations.
- The canned vegetable juice market, with a projected CAGR of 7.65%, shows potential growth in the health-and-wellness sector, surpassing that of fruit juice segments.
- Health-conscious consumers are driving the growth of canned vegetable juices, seeking low-sugar, nutrient-rich, and functional beverages.
- The size of the canned vegetable juice market, albeit smaller than the overall juice market, presents a significant opportunity, particularly in premium and health-focused segments.
- In terms of market share, tomato juice dominates the canned vegetable juice market, accounting for 54.9% of total product share.
- The Asia-Pacific region is leading the canned vegetable juice market, with a market value of USD 2.4 billion this year, in the realm of health-focused lifestyle choices and plant-based diets.
- The future of the canned vegetable juice market is influenced by the food-and-drink industry's innovations, such as Ocean Spray's dessert-style juice and Welch's Zero Sugar juice line.
