Aloe Vera Emerges as Post-Pandemic Skincare Hero
Aloe vera, renowned for its healing properties, is poised to become a key player in post-pandemic skincare. Its powerful soothing and healing abilities address new skin concerns arising from sustained mask usage.
Aloe barbadensis leaf extract has long been valued for its immunomodulatory, anti-inflammatory, antioxidant, anti-allergic, and anti-diabetic agents. It calms irritation and supports skin balance.
Urtekram, a natural skincare brand, incorporates Aloe Vera into its fragrance-free body wash, designed for sensitive skin. While not explicitly marketed for mask-related irritation, it could potentially soothe skin discomfort caused by prolonged mask-wearing.
A study in Pretoria, South Africa, demonstrated that aloe vera's glycoprotein accelerates wound healing in human keratinocyte monolayers. This further underscores its potential in addressing mask-related skin issues.
The demand for targeted skincare products has surged due to mask-induced skin concerns, particularly for those with dry, sensitive skin. The clean beauty movement, boosted by the COVID-19 pandemic, is driving demand for natural or organic products like Aloe Vera.
Provital's Aloe Vera Gel Eco is a deeply hydrating active, water-soluble, and ideal for sensitive skin. It's perfect for spray formulas, making it versatile for various skincare applications. Consumers, seeking ingredient transparency and free-from claims, are likely to embrace such products.
With 71% of Americans wearing face masks in public due to COVID-19, according to a Mintel survey, the demand for soothing, healing skincare formulas is on the rise. Aloe vera, with its proven healing properties and consumer appeal, is set to be a key trend in post-pandemic skincare.
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